Board · Advisory board
A practical voice in the boardroom. Not just another person speaking in models.
Many boards lack someone who has sat in operations — and who dares to say out loud when the emperor has no clothes. That's something I'm rather good at.
I have completed board education and 20+ years of practical experience from owner-managed businesses, webshops, e-commerce, operations, leadership, customer service, marketing and Ai.
I'm not here to read your own numbers back to you or nod at the CEO. I'm here to ask the questions that often go unasked — and to bring concrete insight from businesses similar to yours.
What I bring to the table
- ▸Practical Ai understanding without hype
- ▸E-commerce and webshop experience
- ▸Operations, logistics and process optimisation
- ▸Customer service and customer experience
- ▸Online marketing, SEO and commercial sense
- ▸Sparring on digitalisation and tool choice
- ▸Critical questions for external consultants and suppliers
- ▸A direct voice that says what others think
Where I fit
I'm best in rooms where people dare to be concrete.
Owner-managed companies
Where the board should be more than a formal frame — and where honesty is actually welcome.
E-commerce growth companies
Where operations, the customer journey and marketing need to align — and where Ai gradually has to enter the organisation.
Advisory boards with edge
Where you'd rather have one voice that challenges than five voices that confirm.
SMEs and early startups
Where you need a grown-up in the room who has built something before — and failed along the way.