I'm Lasse Biegala Siig. Entrepreneur, Ai advisor, speaker — and CEO of ZELLERT Ai. But before all of that, I was just a boy who didn't quite fit in.
I'm a trained freight forwarder with board education in the bag. That's not a long academic path. It's a practical one. My career was built on operations, curiosity, work ethic and the ability to teach myself what was needed — even when there was no one to ask.
Self-taught by necessity
When I started with webshops, you couldn't just call a competent SEO specialist or Ai advisor. They didn't exist. So I learned SEO, e-commerce, online marketing, customer service, logistics, processes, leadership, business development — and later Ai — by trying, failing, measuring, adjusting and trying again.
That turned into companies like NuMedDamp.dk, HappyDude.dk and today ZELLERT Ai. Self-made. No inheritance. No big bag of money. Just hard work and a stubborn urge to prove that resistance doesn't have to be the end of the line.
The cork principle
I describe myself as a cork. The further down you push it, the more force it comes back up with.
My story includes ADHD, bullying, loneliness, an entrepreneurial upbringing without a manual, mistakes, bank meetings, operations, people, Ai — and the courage to keep building, even when others didn't believe in it.
ADHD — without the glossy version
ADHD is not a superpower. It's also not an excuse. It is a brain wired in a particular way — one that only really started making sense when I learned how to read it.
Maybe you're not wrong. Maybe you just never got the right manual.
I'm happy to share that manual — on stage, in the boardroom and over coffee. Not as a diagnostic expert, but as a grown man who has learned to use his brain more usefully — and build companies out of it.
What I am — and what I'm not
I'm not the 60-slide consultant with a CBS smile. I'm direct, honest, fast-thinking and human. I see patterns quickly. I ask the questions others avoid.
I work best with people who can handle honesty and want real solutions over pretty headlines. Big networking events aren't my home turf — but in smaller rooms I create trust, calm and a sense of what's actually at stake.